The upcoming Tiger Woods-Phil Mickelson golf match has a worth of $19.99 on pay-per-view for followers to see the winner-take-all showdown for $9 million.

It’s a model new format for golf, and an early alternative for AT&T Inc. to showcase its lately acquired media operations. The telecom large, which purchased HBO, Warner Bros. and Turner Broadcasting as a part of its $85 billion Time Warner deal this summer season, is hoping the golfers’ star energy — plus the big purse and weird method — will entice followers to deal with the occasion like an enormous pay-per-view boxing struggle.

The $19.99 worth is effectively beneath the widespread price for a serious bout, however dearer than most top-tier golf tournaments, which both air on broadcast TV or cable networks like ESPN. And it’s greater than what clients pay for, say, a single NBA sport, which sells for $6.99.

The Woods-Mickelson occasion can be out there on AT&T’s two pay-TV companies, DirecTV and U-verse, plus Turner’s new sports activities streaming service, B/R Reside. Different cable and satellite tv for pc operators distributing the occasion within the U.S. embody Comcast, Constitution, Cox, Verizon and Altice.

The occasion has polarized a lot of the golf neighborhood. Some followers have stated they received’t pay for the occasion it doesn’t matter what; others have expressed curiosity within the new format.

Marketed as “The Match,” the showdown will begin at three p.m. Japanese time on Nov. 23 in Las Vegas. Turner executives say the published will work in another way than every other golf telecast, together with microphones on the athletes and their caddies, aspect bets for charity, and no commercials.

Capital One is the occasion’s title sponsor. Different company companions embody Audi and, not surprisingly, AT&T itself.

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