Apple budget iPhone launch in 2020 (Report).
Apple is inching towards a new smartphone launch that could appeal to shoppers on a budget, according to a new report.
The tech giant will launch a new midrange smartphone in 2020 to attack Samsung and Huawei, the Nikkei is reporting, citing people who claim to have knowledge of its plans. The model could be similar, if not a direct follow-up to the iPhone SE Apple released in 2016 but discontinued last year.
Ultimately, Apple found that the iPhone SE wasn’t nearly as popular as it might have hoped. And although it was priced at a more affordable $399 when it launched, it failed to capture the kind of international appeal the company wanted. According to the Nikkei’s own estimates, Apple sold about 40 million iPhone SE units over the more than two years it was on store shelves.